Company Profile

Innersoul Australia is one of Australia's leading surf fashion accessory companies with a growing international market. We are positioned for future growth, and aim to provide new and innovative surf fashion accessories “jewellery” which is unique in design and superior in surf jewellery

Innersoul Australia was founded in 1999 and has grown dramatically within that period. The company was empowered to fill a demand for fashion accessories “jewellery” for which we have become the market leader in most areas within Australia. Today, we have grown to a business with representation in every major populated area within Australia and many international locations. We offer a large range of quality jewellery, which is ever expanding.

Our product emphasis is on style, quality and providing customers with unique choices exclusively designed by Innersoul. We have a large selection of Apperal, Chain Necklaces & Bracelets, Shell Necklaces, Bracelets & Anklets, Sterling Silver Rings, Dog Tags, Paua & Mother of Pearl Necklaces, Key Chains, Pendants, Belly Chains, Hair Pins, Earrings, Belly Rings and stylish display units.

In House, Innersoul is constantly developing its product ranges with tribal, symbolic and contemporary concepts fused into meaningful collections of Jewellery, evolving for the ever-changing demands of the surf & fashion industries.
Innersoul is an Australian Company created to fulfill the aesthetic need of the surf fashion world. All designs are created individually with an array of meanings and qualities. The power behind them appeals to each one of us according to our personality and essence, united in their impact.

Over the last few years we have created a campaign unique to Innersoul with accolades as the most popular voted advertisements in Chick Magazine. Our advertising spans such publications as Australian Surfing Life, Tracks, Waves, Rush, Chick, Surfer Girl, Adrenalin, Xpression and will expand to other great publications to motivate sales and product awareness. Television, we have actively advertised on Waveriderz where our audience spans the globe on the EX extreme sports channel. Hollywood, our products were seen on Kate Skarrat in the Blue Crush movie. 

We combine product development and service delivery with customer requirements, bringing us closer to our customers and helping us to meet customers needs. 

Our People
It is our staff who ‘Make it happen’, helping our customers manage there product requirements and ensuring quality of service.


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